In 2015, I started LOAM with a simple idea: good coffee belongs outdoors. At trailheads. On race mornings. Along dirt roads before the day gets loud.
What began as a way to raise funds for a mountain bike guiding company slowly became something else. The coffee took off. The brand grew. Nacho the Van showed up at gravel races, mountain bike events, and trail building days. What started as a side project became a real thing.
But over time, I realized something important. The coffee was never the center. It was the excuse.
