Founder-Led Storytelling for Gravel, road, and MTB Races

LOAM is a storytelling platform led by Sean Benesh (hey, that’s me!).

I work directly with race directors to document, elevate, and position endurance events through long-form writing, photography, and strategic distribution across a targeted cycling audience.

This is not ad placement.

Think of it more like narrative positioning.

 LOAM content reaches:

• 42,800+ social media followers across cycling and rural tourism communities

• 3,800+ email newsletter subscribers

• An audience of racers, sponsors, organizers, and small-town leaders

Coverage is distributed across social platforms and email, with long-form articles optimized for long-term search visibility.

This is targeted exposure inside the endurance event ecosystem (it’s not general advertising traffic).

Pre-Race Feature

Position your race before registration closes.

• SEO-optimized editorial feature

• 2–3 coordinated social posts

• Newsletter inclusion

• Sponsor mention integration

Race Weekend Coverage

Document race day with storytelling and photography.

• On-site presence

• Post-race recap article

• 3–5 social posts

• 1 short-form video

• Newsletter amplification

Full Narrative Partnership

Build cultural momentum across the season.

• Pre-race story

• On-site coverage

• Post-race feature

• 6–10 social posts

• 1–2 short-form videos

• Email promotion

• Sponsor recognition integration

• Long-term SEO visibility

I’m not an outside agency hired to post content.

I actually ride bikes … gravel and MTB (sorry roadies).

I photograph events.

I write about rural communities and cycling culture.

That perspective shapes coverage that feels authentic (and not promotional).

It helps sponsors see value.

It gives your event a documented identity year over year.

Investment

Most partnerships range from $750 to $4,000, depending on scope and travel.

Custom packages available for multi-event organizers.

Start the Conversation

If your race deserves thoughtful coverage before and after the start line, let’s talk.