INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
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hand grinder
I’m all about simplicity. That comes out in a lot of ways in the worlds of mountain biking, the way I drink coffee, and even how I run Loam Coffee. For a 10 year stretch the only mountain bike I had was a single speed. I didn’t have to fret over broken derailleurs or erratic shifting. I drink my coffee straight black. This simplicity is at the forefront in Loam Coffee from our logo, bags, branding, and more. I love simple. Clean.
You’ve seen them. Perfectly edited photos of beautiful people exploring and adventuring outdoors. The sun perfectly peeks over the ridge and kisses the now illuminated figure who wistfully stares at the valley below. The flannel shirt is perfectly tied around the waste, trucker hat is on backwards, and the colors of the whole image look too good … too real to be real.
