INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
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Coffee
I’ve always believed coffee should match the moment. Whether it’s a quiet sunrise pourover before a ride or a post-race espresso from the back of Nacho the Van, every cup tells a story.
Right now, I’m excited to share the next chapter of that story: Ethiopia Senna Katta Mountain. This one’s wild—in the best way. But here's the real news: I’m trying something different. From now on, I’ll be roasting and selling one coffee at a time. That’s it.
What better way to welcome a New Year than a gravel ride that included brewing coffee outside with our new travel pouches? That’s exactly what we did on January 1st. It was cold, drizzly, foggy, muddy, and the perfect weather to ride and test drive our new travel pouches. Here’s what happened …
One of the fun challenges is to offer a wide variety of coffee to accommodate your tastes and interests. Coffee is one of those subjects where there are strong opinions about what is “good.” Some prefer dark roast, while others only drink light roast. Others like bright, fruity, and acidic coffees, while others prefer nutty, chocolatey, milder ones. Luckily, we’ve got you covered (except we only do light roasts).
I’m excited to bring our Brazil Salmo Natural to you.
In the midst of a frustrating past week dealing with a stolen and now recovered van, there has been a huge bright spot … YOU! Sure, the van thing was annoying, but it’s not the end of the world. The best part of this whole experience is seeing how so many of you care. Many of you reached out to me because you even wanted to give to help fix up Nacho the Van. That was genuinely humbling. Thank you. I am grateful for you.
Now, who wants to win a bag of coffee?
When it comes to trail building and preferred beverages, there are only two options … (1) coffee before trail building and (2) beer after trail building. Who doesn’t love a hot cup of coffee on a cold, damp morning before heading into the woods for a day of digging? We've got you covered. In fact, we’re giving away a 2lb bag of our Trail Builder Blend coffee to YOU! Whether you’re a professional trail builder or lead a group of volunteer trail builders, here’s how to win a big bag of coffee.
THREE different ways to win …
One of the exciting projects we’re working on is providing co-branded coffee with a few different brands, from clothing and apparel brands to bike shops to non-profit trail-building groups and more. As we’ve been developing this program, we realized that more and more brands are interested. So how does it work?
