INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
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Yep, you heard it. We’re rebooting the Loam Coffee Ambassador Program. Hopefully, this reboot is better than most modern-day reboots … White Men Can’t Jump, Space Jam, Red Dawn, and more. Most of the time, we inwardly cringe when we hear the word “reboot.” I even heard talks of rebooting the Twilight series … criminal.
But rebooting the Loam Coffee Ambassador Program?
I’m excited to announce the release of our Spring 2023 LOAM Zine. Yes, our own little digital magazine. Who knows, maybe someday I’ll make this a print zine, but for now, it’s digital-only. It’s only fitting, too, since one of the articles talks about now having two brands under the same roof … Loam Coffee and Trail Builder Magazine. What does that mean going forward?
It’s been a week since I announced that I’m now at the helm of Loam Coffee. It’s been a touch over two weeks since that change took place. In the midst of it all, we had already planned a family trip to Santa Barbara, California. The timing actually couldn’t have been any better.
It was almost three years ago when I sold Loam Coffee. I started Loam in 2015 and ran it for five years. Feeling burned out and needing a change of pace, I broke the company into two pieces and sold each part. With great relief, I moved on and threw myself into other endeavors and startups. But I couldn’t shake Loam Coffee.
While "local" is a hot buzzword it can be a bit deceiving. We love our local coffee shops, local restaurants, local bike shops, and so on. But in a truly globalized world the word local is often misleading and misunderstood. What even does local mean?
Last week I ran into one of our loyal customers. He periodically orders 1-2 bags at a time and has done so over the past year. In the course of our conversation he paused and said, "My favorite cup of Loam Coffee ever was the Boondocker I had last May." Last May? I thought. What was different about the Boondocker back then versus the Boondocker now? Everything.
