INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
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What better way to welcome a New Year than a gravel ride that included brewing coffee outside with our new travel pouches? That’s exactly what we did on January 1st. It was cold, drizzly, foggy, muddy, and the perfect weather to ride and test drive our new travel pouches. Here’s what happened …
One of the fun challenges is to offer a wide variety of coffee to accommodate your tastes and interests. Coffee is one of those subjects where there are strong opinions about what is “good.” Some prefer dark roast, while others only drink light roast. Others like bright, fruity, and acidic coffees, while others prefer nutty, chocolatey, milder ones. Luckily, we’ve got you covered (except we only do light roasts).
I’m excited to bring our Brazil Salmo Natural to you.
Black Friday sales are contentious. As customers, we’re all looking out for them. And why not? But then, there’s a massive cultural pushback to the over-the-top consumerism that this day is known for. The question we then wrestle with is … should we offer a sale or no sale?
One of the exciting projects we’re working on is providing co-branded coffee with a few different brands, from clothing and apparel brands to bike shops to non-profit trail-building groups and more. As we’ve been developing this program, we realized that more and more brands are interested. So how does it work?
It has been an absolute blast rebuilding the Loam Coffee brand. Sure, updating the website and growing engagement and followers on social media is the easy part (and so much fun). That means more conversations and new relationships that turn into friendships. Adding new coffee offerings and merch is also thoroughly enjoyable. Rebooting the Loam Ambassador Program means more people are connected to the Loam Family. So what is next for Loam Coffee?
Coffee is an agricultural product. More than that, the coffee “bean” isn’t actually even a bean. It’s a seed from a coffee cherry. Like anything in agriculture, there are various growing seasons depending on the location. Therefore, when sourcing green coffee, we rotate through different coffee based on what is available and from where. That is why I’m excited to share our latest coffee offerings with you.
