INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
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Progression is a hallmark in life. The same applies to both business and mountain biking. On the trail we're always trying to progress our skills ... bunny hops, clearing bigger gap jumps, manuals, more endurance, and so on. We ride for fun but we're also developing our own skills. At Loam Coffee we're always in the mode of figuring out how to do things better.
Every organization lives by values or principles whether they are written down on a website or not. Most often they end up being the "unwritten rules" of the company. At Loam Coffee we're no different. We're guided by a set of principles and values (even "unwritten rules") that acts as a filter of sorts for how and where we get involved. Here's what we know (and what you know) ... we're into both coffee and mountain biking. Pretty basic and obvious.
While "local" is a hot buzzword it can be a bit deceiving. We love our local coffee shops, local restaurants, local bike shops, and so on. But in a truly globalized world the word local is often misleading and misunderstood. What even does local mean?
It is definitely that time of the year where many of you travel greater distances and embark on epic adventures. As temps consistently warm up (speaking from the PNW point of view) and we shift into summer mode many of you with jobs that keep you close to home Monday through Friday try and eke out travels on weekends, explore greater distances on long weekends, and use hard earned vacation time to push the boundaries even farther.
Race season is now in full force ... Enduro World Series, DH World Cup, and then a host of local and regional enduro, DH, and cross country races. Whether you're a sponsored racer, privateer, or weekend shredder, many of you are now getting into race season mode as you dial in your routine. What to bring? How much? Sleeping arrangements. Food. Travel. Oh, and then there's your bike ... are you flying solo? Do you have a mechanic? Lots of questions as you tweak things from race to race and weekend to weekend.
How's your coffee game?
Last week I ran into one of our loyal customers. He periodically orders 1-2 bags at a time and has done so over the past year. In the course of our conversation he paused and said, "My favorite cup of Loam Coffee ever was the Boondocker I had last May." Last May? I thought. What was different about the Boondocker back then versus the Boondocker now? Everything.
