INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
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It’s been a week since I announced that I’m now at the helm of Loam Coffee. It’s been a touch over two weeks since that change took place. In the midst of it all, we had already planned a family trip to Santa Barbara, California. The timing actually couldn’t have been any better.
Let’s be honest … bike shops smell great. Those new tires, clothes, and gear give off an intoxicating smell. There’s probably something in those smells that triggers our brains to make irrational bike decisions. “No, I want 170mm of travel, not 130mm.” “Of course, upgrading to a carbon crankset makes sense.” However, another smell might be even more soul-stirring … coffee.
Believe it or not, brewing coffee at home is an adventure. Well, maybe not one that is perilous where we risk injury or getting lost. But it’s an adventure just the same. By definition, an adventure is an unusual and exciting, typically hazardous, experience or activity. Minus the hazardous part, brewing coffee at home is an exciting experience and activity.
If you’ve checked out the coffee selection on our website, you would’ve noticed we only had two coffee offerings listed. Behind the scenes, we were doing a lot of recalibration … adding more coffees, transitioning to a different roasting space, creating new labels, and more.
But now? We have coffee! Four, to be exact (we already had the Trail Builder Blend listed, but it has a new label). Here they are!
This past year we created a page on our website called Brew Coffee Do Good. It's one small way to grow our involvement in giving back to the mountain biking community. It's only the beginning too ...
Sure, selling 12oz bags of coffee is fun. A LOT of fun. But do you know what’s even “funner?” Yep, when we sell 5LB bags. Why? Because when someone buys a 5LB bag most often means they’re getting it for a specific reason. What could you do with a 5LB bag of Loam Coffee? Here are some ideas …
