INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
As a company we change. We learn, adapt, and figure things out on the fly as we go. We've added more teams, riders, and races that we sponsor. We aim to get into even more bike shops and events this year as we grow our partnerships and fan base. Change is good. Progression is even better.
Frost covered the grass and there were still patches of snow along the gravel jeep road that we climbed. With temperatures hovering right around freezing sucking in the cool air was refreshing on the long climb. After an hour of ascending we finally hit the turn-off to descend back down the valley on pristine singletrack. Rocky and well-drained, it was the perfect winter riding spot.
One of the reasons why I rode a singlespeed for a decade was because I had grown to hate derailleurs. There is nothing worse than being out on a ride, whether a speedy commute to work, a trip to meet a friend at the coffee shop, or on a long climb while mountain biking up Syncline in the Columbia Gorge, and then hear those dreaded noises ... Clank! Pop! Pow! The sound of the derailleur in rebellion. With so many moving parts and a stretching cable it seems like we’re always tinkering with our derailleurs. Or there are those moments when a rock or log rips our beloved 11-speed derailleur clean off.
As much as we push the wondrous effects of coffee before you hop on your bike what do you do when you're fully caffeinated but motivation to ride isn't there yet? Simply put, you don't "feel" like riding today. What do you do?
The way you brew your coffee is also a thin-slice into your personality. Do you doubt? If you tell me how you brew your coffee I can begin telling you a little bit about who you are. No, this is not like the middle-aged magician dude at the carnival guessing random things. So tell me ... how do you brew your coffee?
As we're smack dab in the middle of Black Friday, Cyber Monday, and the rest of the shopping spree known as Christmas there are articles upon articles that decry our over-consumption. This time of the year brings out this madness. Look sweetie, a new Lexus! This weekend in particular brings out the worst in the human race as ordinary grandmothers-turned-professional-wrestlers give forearm shivers to unlucky shoppers who're about to grab that microwave she was reaching for.
