INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
I’m often asked to describe or define what the term “loam” means. Simply put, it is dirt. More technically, “Loam is a type of soil that’s got a lot going on: loam contains clay, sand, and decaying organic substances.“ That describes perfectly the soil we build trails and ride on here in the Pacific Northwest. But the Loam Coffee origin story began in a place not known for its rich soil … the Sonoran Desert. So, how did Loam Coffee come into being? Let me tell you a story …
One of the conversations I have with racers, whether they’re riding mountain, gravel, or road bikes, is their coffee plan before their race starts. How much coffee do you have? When to drink it? How much is too much? More than that, how do you plan on brewing coffee wherever the race is at? Let’s jump into this and explore how to get the most out of your coffee experience before your race begins …
It was literally a year ago today that I was sitting in a coffee shop in Santa Barbara, California, with my journal and laptop open. Since I was on the coast, it seemed appropriate to listen to the Beach Fossils on Spotify. I sat there wide-eyed and excited. After selling Loam Coffee three years prior, it was mine again. I just got it back before hopping on a plane to attend a wedding in California. Now what?
Memberships are all the rage. We’ve all collectively subscribed to and are members of more emails, services, clubs, and organizations than we can count. We’re not simply subscribed to one streaming service… you gotta have Netflix, Hulu, Apple+, Prime Video, and more. So why do we do it? Because it adds value to our lives. So, what’s the value or benefit of being part of the Loam Family?
Like you, I’ve had more adventures on my bike than I can count, from mountain biking to gravel riding to a few races here and there over the decades. But do you know what? Most of the memories of those rides are hazy. They don’t always come to the front of my mind quickly. But you know what I vividly remember? All of the misadventures.
After a little over two months from the night Nacho the Van was stolen, I finally have Nacho back in my possession. It was definitely two months of uncertainty, wondering whether Nacho was fixable, if the finances lined up with the insurance payout to not only keep it but begin fixing it up, and oh yeah … Nacho had to get a drug test. I am excited to share an update on Nacho with you.
