INDEPENDENT STORYTELLING PLATFORM DOCUMENTING GRASSROOTS RACE CULTURE AND THE COMMUNITIES BEHIND IT
Viewing entries in
Content Marketing
Race mornings in small towns are special. I love watching these communities come alive in a different kind of way.
Coffee shops and breakfast places are packed before sunrise. Bike traffic noticeably spikes around town. Hotels that might normally sit half-empty during shoulder season are booked out. Downtown streets buzz with energy.
For many rural communities, cycling events such as gravel races, mountain bike festivals, fondos, and stage races provide an immediate and visible economic boost.
There was a time when posting about your race on social media actually meant something.
You could share a few photos, write a quick caption, maybe tag a sponsor or two, and people would see it. Riders would register. Momentum would build.
That time is gone.
Not completely. But enough that it’s worth saying out loud. Social media is no longer a reliable way to grow a race.
