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Want more registrations for your bike race? Maybe the answer isn’t asking people to register more often. Show them the course. Tell the stories. Introduce them to the community. Capture the experience. Give them a reason to wish they were alre
Race directors, I have a question for you. How much money are you spending on advertising your race? Facebook and Instagram ads. Google Ads. Sponsored posts. Cycling media. Maybe a boosted post here and there when registration numbers need a little
Race directors: ads or no ads? I’m curious how paid advertising fits into your race marketing strategy. Are you running ads on Facebook or Instagram? Google? Cycling-specific websites or newsletters? Somewhere else? And the bigger question .
LOAM has taken a few different forms over the years. It started with coffee. Then, as my own work and interests continued to evolve, LOAM Coffee eventually became LOAM Cycling Journal. The idea was to create a place for stories about cycling, adven
Rural communities need a social media plan. But “plan” doesn’t have to mean a 40-page strategy document, a marketing department, expensive cameras, or a giant content budget. It can be much simpler than that. Start by answering a
One of the biggest misconceptions about tourism marketing is that better social media content requires a bigger budget. More cameras. More software. More staff. More gear. For small towns and rural tourism organizations, that can make content creat
One of the questions I hear from race directors is, “What do I post after my race is over?” My answer? ▪️Tell the stories you did not have room to tell during race week. ▪️Write about the person who designed the course. ▪️Introduce the
One of the questions I hear from race directors is, “What do I post after my race is over?” My answer? ▪️Tell the stories you did not have room to tell during race week. ▪️Write about the person who designed the course. ▪️Introduce the

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